Five Rules for Lead Capture on Your Website.

Your website serves several functions. Obviously it is a source of information for your current or potential customers. But, one of its most important functions is lead capture. You should be using your website as a place to capture information from potential customers. Once you have their information, you can then nurture a relationship with them and hopefully, if you’re marketing to them correctly, convert them to paying customers.

Make a Plan & Follow the Plan.

Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan.

We live in a digital world.

Having access to the right apps and programs is crucial when it comes to managing the different operations of a business. From more complex things like shopping carts to the simple to-do list, having the right tool makes all the difference. When searching for the perfect tool, there are primary things to consider before clicking that “download now” button.

Spend Little, Gain A LOT.

Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free report, etc.), then they will see ads you’ve created come up through other searches encouraging/reminding them to come to your site.

5 Unique Ways Your Business Can Benefit from Local Marketing.

Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways all online businesses can benefit from local marketing:

Oh the POWER!

We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”.

A website is nothing without traffic, and to drive traffic to your website requires advertising.

As a business owner…

it’s important to remember that you are in a relationship with your clients and customers and it’s important to remind them that you are grateful for their business. Making client appreciation a regular part of your customer service will not only increase their loyalty but also will help when it comes time for them to pass along recommendations to their friends and family.

Podcast?

A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits.

Lets start here.

For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.