A wise man once said…

Map you say?

If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing your store, or even why they might add items to your cart and then not make the purchase. All of these customer actions happen for a reason. If you aren’t tracking these things, now is the time to implement the use of a data map so you can better understand their process.

Local Marketing CAN WORK…

for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run by a single proprietor. However, you can and should include local marketing no matter where your business is. Here are 10 easy local marketing ideas that can work for any business.

BT Web Group believes in always doing our best to genuinely help everyone we do business with, even if a client chooses not to do business with us.

Who doesn’t like to get something for FREE?

Our Think About It Thursday topic for this week is…

First Intentions…

Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many.

Digital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files.

This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those files safe and secure. Not sure whether you need DAM? Let’s look more into what digital asset management covers to help you decide whether you need it.

BT Web Group proudly serves small business that focus on making products in the United States of America.

National Logistics Day is observed annually on June 28^th.