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Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must.
for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run by a single proprietor. However, you can and should include local marketing no matter where your business is. Here are 10 easy local marketing ideas that can work for any business.
Who doesn’t like to get something for FREE?
Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free report, etc.), then they will see ads you’ve created come up through other searches encouraging/reminding them to come to your site.
Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways all online businesses can benefit from local marketing:
Most people are familiar with email marketing. 80% get deleted – and business insider reports that only 34% of American consumers say they check their email “throughout the day.” and that “the biggest group (39%) are people who check their email only 1 to 3 times a day.” Text messages on the other hand, are statistically opened within the first 5 mins of being received.
A newsletter is simply a way for you as a business owner to stay in communication with your customers.