At BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it.

Oh it matters.

Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must.

A wise man once said…

Monday’s are hard.

Map you say?

If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing your store, or even why they might add items to your cart and then not make the purchase. All of these customer actions happen for a reason. If you aren’t tracking these things, now is the time to implement the use of a data map so you can better understand their process.

This is a great reminder to reach out to your patrons and get to know them better.

Local Marketing CAN WORK…

for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run by a single proprietor. However, you can and should include local marketing no matter where your business is. Here are 10 easy local marketing ideas that can work for any business.

BT Web Group believes in always doing our best to genuinely help everyone we do business with, even if a client chooses not to do business with us.

Our Think About It Thursday topic for this week is…

First Intentions…

Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many.