Many small business owners think they aren’t as susceptible to a cybersecurity threat as a large corporation but the opposite is actually true. Large businesses have the money to implement more sophisticated security measures and they also have the funds to recover much more quickly when they are attacked. Take a look at these statistics from Small Business Trends:

We all need marketing

Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle.

If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy.

Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy.

If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer?

Social media. It’s such a buzz word nowadays. But it is crucial to any business. I’m sure every one of us has searched for a restaurant or business, and the first thing you do is read the reviews. Or you’re shopping on Amazon and before clicking the “Buy” button, you read the reviews. Good reviews can bring many leads. Bad reviews, ugh.

Last week we talked about the first few steps involved in opening your own business. Today we are going to talk about the last few steps to consider when taking this big first step.

What is SEO? It’s an acronym we have all heard at some point in our lives. And we probably all have a basic idea of what it is or what it means. But do you truly understand it and know how it affects your company’s marketing?