We aren’t in Kansas anymore…

These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself. Facebook is a great example of this since they have profiles, pages, and groups all as choices for you to make when it comes to posting content. So how do you know what to choose? Here’s a quick breakdown on what each area is all about.

Trouble with Resolutions? Lets Get Back to Business Marketing Basics!

We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions?

Caution!

The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world.

Vlog Transcript

So which is it; trend or fad?

Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts:

Let’s get to work.

Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have a great looking website.

The stragety.

A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and recognize their needs and how your business goals will fulfill those needs. Empathy involves awareness of your customer’s feelings and if you are aware, you will likely be the one that customers consistently choose to do business with.

Do you want to dominate 2019?

Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends that will dominate activity throughout this year:

As we close the year 2018…

It’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about:

“Beam me up, Scotty!”

An iconic line from one of television histories most mesmerizing shows – Star Trek.