Posts about:
Marketing is one of the most important functions of operating a business. Technology has forever changed how businesses both operate and market. Today, word-of-mouth marketing and hoping enough customers see your business is not enough. With endless competition, it is up to businesses to implement creative, relevant, and sometimes aggressive marketing strategies to survive.
Customer reviews are very influential. In fact, they can boost your sales more than paid advertising. However, they don’t just happen without some effort. While some customers may put a positive review without being nudged, most won’t.
We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do?
At BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it.
Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must.
A wise man once said…
Monday’s are hard.
If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing your store, or even why they might add items to your cart and then not make the purchase. All of these customer actions happen for a reason. If you aren’t tracking these things, now is the time to implement the use of a data map so you can better understand their process.
A year from now you may wish you had started today.
This is a great reminder to reach out to your patrons and get to know them better.