We aren’t in Kansas anymore…

These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself. Facebook is a great example of this since they have profiles, pages, and groups all as choices for you to make when it comes to posting content. So how do you know what to choose? Here’s a quick breakdown on what each area is all about.

Hashtags…

When you hear the word “Brand” if you only think of a physical image, you need to dig deeper. A brand refers to how you connect with your customers, what makes you different, why you stand out over others in your industry and why people want to do business with you. You probably can easily describe the physical traits (colors, fonts, etc.) of your brand but can you clearly explain what your brand stands for? Can you easily communicate what you stand for?