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Storytelling is an essential part of human communication and is also powerful marketing tool that many businesses have yet to tap into. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell shapes how customers remember your company.
Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.
These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself. Facebook is a great example of this since they have profiles, pages, and groups all as choices for you to make when it comes to posting content. So how do you know what to choose? Here’s a quick breakdown on what each area is all about.
The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world.
Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from those conversations.