Five Rules for Lead Capture on Your Website.
Five Rules for Lead Capture on Your Website.
Your website serves several functions. Obviously it is a source of information for your current or potential customers. But, one of its most important functions is lead capture. You should be using your website as a place to capture information from potential customers. Once you have their information, you can then nurture a relationship with them and hopefully, if you’re marketing to them correctly, convert them to paying customers.