Spend Little, Gain A LOT.

Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free report, etc.), then they will see ads you’ve created come up through other searches encouraging/reminding them to come to your site.

5 Unique Ways Your Business Can Benefit from Local Marketing.

Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways all online businesses can benefit from local marketing:

Oh the POWER!

We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”.

We aren’t in Kansas anymore…

These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself. Facebook is a great example of this since they have profiles, pages, and groups all as choices for you to make when it comes to posting content. So how do you know what to choose? Here’s a quick breakdown on what each area is all about.

The stragety.

A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and recognize their needs and how your business goals will fulfill those needs. Empathy involves awareness of your customer’s feelings and if you are aware, you will likely be the one that customers consistently choose to do business with.