3 Things to Consider When Setting Your PPC Advertising Budget

By brian | September 19, 2017

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…

Do Your Customers Know What You Stand For?

By brian | September 12, 2017

When you hear the word “Brand” if you only think of a physical image, you need to dig deeper. A brand refers to how you connect with your customers, what makes you different, why you stand out over others in your industry and why people want to do business with you. You probably can easily…

Why You Should NOT Design Your Own Website

By brian | September 5, 2017

Your website is a valuable piece of online real estate for your business. Getting your own website is one of the first things you should do as a startup. #1: There’s more to web design than “pretty”. Web design is more than just picking a color you like, putting your logo on there and telling…

Using Segmentation to Make Your CRM Work for You

By brian | August 28, 2017

Did you know that on average only about 12% of marketing emails sent from your CRM (customer relationship management system) are opened? That means that if you have an email list of 1000 people, only about 120 of them are actually even opening your email to read your message. From there, only about 10-20% of…

Why SEO Is Important For your Business?

By brian | August 22, 2017

As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO. SEO – Search Engine Optimization – is a powerful process that helps search…