Your website can be one of your greatest assets. Part of what can make or break a website is great and valuable content attracts visitors. This in turn creates a loyal audience that likes and trusts you. Great content isn’t everything, though.

With the advancement of technology, the market has become flooded with software, apps, and tools all geared to help our business run better. These programs can provide added efficiency, accuracy, productivity and more. Unfortunately, with so many choices, it can be difficult to choose the right one for your company. Here are four things to consider when making your next software application purchase:

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services.

Trust among consumers is more important than ever.  In 2018, there was a massive data breach with Facebook. Twitter, Instagram and Facebook have been purging MILLIONS of fake account. YouTube is cracking down on fake news.

Did you know that when people hear information, they will probably only remember about 10% of that information three days later? In contrast to that, if a pertinent image is paired with that information, 65% of people will retain that information after 3 days!

We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do?

If social media is part of your marketing strategy (and it should be), how can you be sure your social media strategy is working?  Most people think that it is about how many followers you have. In truth, while followers is one indicator of growth and visibility, the true measurement of a working strategy is engagement.

There’s a lot of buzz on social media, and social media advertising can help you get into a position where customers see your ads instead of your competitors’. People aged 18 to 34 are more likely to follow a business on social media than in other ways.

If you are advertising on Facebook, do you know how your ads are performing? When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible.

Building a list is crucial to your marketing efforts. However, if your marketing strategy doesn’t expand your list in the right way, you may find that your marketing is less than effective. Here are five tips to improve your marketing efforts immediately: