One of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online. To maximize your marketing efforts, it pays to develop a…

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Trust among consumers is more important than ever.  In 2018, there was a massive data breach with Facebook. Twitter, Instagram and Facebook have been purging MILLIONS of fake account. YouTube is cracking down on fake news. In fact, 25% of consumers say that “trust in brand” is one of their top 3 reasons to shop…

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Did you know that when people hear information, they will probably only remember about 10% of that information three days later? In contrast to that, if a pertinent image is paired with that information, 65% of people will retain that information after 3 days! In other words, if you aren’t using visuals in your social…

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If social media is part of your marketing strategy (and it should be), how can you be sure your social media strategy is working?  Most people think that it is about how many followers you have. In truth, while followers is one indicator of growth and visibility, the true measurement of a working strategy is…

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There’s a lot of buzz on social media, and social media advertising can help you get into a position where customers see your ads instead of your competitors’. People aged 18 to 34 are more likely to follow a business on social media than in other ways. This means you’ll be able to reach that…

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If you are advertising on Facebook, do you know how your ads are performing? When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible. Return on investment (ROI) is often thought of as the most important metric and yes, it is important…

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Local Marketing CAN WORK… for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run…

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Who doesn’t like to get something for FREE?   Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day!   All you have…

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5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…

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