Marketing is one of the most important functions of operating a business. Technology has forever changed how businesses both operate and market. Today, word-of-mouth marketing and hoping enough customers see your business is not enough. With endless competition, it is up to businesses to implement creative, relevant, and sometimes aggressive marketing strategies to survive.  Now,…

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Customer reviews are very influential. In fact, they can boost your sales more than paid advertising. However, they don’t just happen without some effort. While some customers may put a positive review without being nudged, most won’t. Giving them that nudge is definitely worth it. Customer reviews can help you convert casual site visitors into…

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We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do? If so, the answer is that you have to be strategic. If you want exposure to new ideas,…

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At BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it.   Reach out today to find out how BT Web Group can customize…

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Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…

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A wise man once said…   “Talent wins games, but teamwork and intelligence win championships.” –Michael Jordan Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

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Monday’s are hard.   ALWAYS REMEMBER TO… Stay Positive. Work Hard. Make It Happen. Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

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Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…

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A year from now you may wish you had started today. Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

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This is a great reminder to reach out to your patrons and get to know them better.   Now is the time to build your business by getting to know your customers.   Reach out today to schedule a free consultation on how BT Web Group can help you grow your relationship with your customers.…

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