Use Storytelling to Build a Community of Followers and Grow Your Business.
It’s story time.
Storytelling is an essential part of human communication and is also powerful marketing tool that many businesses have yet to tap into. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell shapes how customers remember your company.
Creating a unique brand story on social media is one way to weave storytelling into your marketing plan. To enact this strategy, you’ll need to craft your story and share it on multiple social platforms. If you create a story that connects with potential consumers at an emotional level, they will read and engage with the information you provide. This often results in readers recommending your products and services via clicks, tweets, likes, and follows.
Understand Who Your Customers Are.
To create engaging stories think about who is reading the story, not who is telling it. Remember, it’s not about you – it’s about them. First, understand who your followers are before developing a story. Building customer personas will help you know your audience. Create these personas by gathering data about your audience through social media, Google Analytics, and even interviews.
Matching your audience’s desires, needs, wants, and dreams to your business story will help you build rapport. Talk about things your followers can relate to or empathize with; this will enable you to build trust with your audience.
Don’t Just Tell Your Story Once.
Growing your business using storytelling techniques will take time. It’s not an overnight community builder but what it lacks in fast, it makes up for in longevity and loyalty. Tell your business story and its related versions on multiple platforms every chance you get. You’ll also want to incorporate elements of your story in podcast interviews, public speaking, and in press interviews. In other words, use it in every platform you have access to.
The key is to be totally honest and open. Transparency builds trust and creates an actively engaged, customer base. They will naturally want to hear more.
Tell your story regularly and keep it consistent. No, this doesn’t mean you walk around talking about yourself! Telling your story is more about sharing about the highs and lows of your brand’s journey.
Set Yourself Apart Using Your Story.
Storytelling boosts your brand personality, and it cements a stronger brand perception with potential clients. Telling a unique business story will attract the right type of clients you want to do business with. Use a friendly and conversational tone to narrate your story. Prospect followers and clients will feel like they know your product if your story resonates with them. This will help foster long-term relationships with your community and once again, it will encourage them to share with their friends and followers as well.
Many companies sell similar products and services to yours. Be sure to talk about what sets you apart from your competitors. Consumers want to see what you believe in, who you are, and what your story is. In today’s world, transparency is essential. Consumers not only want to purchase products, but they also want to interact with companies that align with their values.
Let Your Story Evolve As You Continue To Grow.
Your story will change as your business grows. Don’t be afraid to change your story! As time passes, you’ll not be in the same place as when you started, and this makes a good story. Your followers will love to see how your brand is developing, and new followers will want to hear how you started and how far you’ve come.
As your brand grows, you may launch new products or services; this provides a great time to tell a new story. Tell your followers the process you went through to develop the new product.
Always, always, always…
Always tell your brand’s story in a way that involves your followers to make them feel like they are part of the story and to keep them connected. The key to growing any business is creating the relationships and connections with your customers and letting them connect with your story is one of the best ways to foster those associations.
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Holly Kile – Marketing Assistant