Marketing is one of the most important functions of operating a business. Technology has forever changed how businesses both operate and market. Today, word-of-mouth marketing and hoping enough customers see your business is not enough. With endless competition, it is up to businesses to implement creative, relevant, and sometimes aggressive marketing strategies to survive.
Now, more than ever, your business needs marketing. If you’re a business owner, you might think, “why do I need marketing when I’m closed or operating with limited hours or services?”
Marketing entails more than selling products and services- marketing involves communication and fostering relationships with customers.
As business owners face challenges related to the Covid 19 outbreak like temporary closures and operating with limited hours, services, and employees, how businesses communicate with their customers and market their temporary changes in service is key to the success of your business after the threat of the virus passes.
During this uncertain time, businesses need to reevaluate their marketing plan to include increased communication to inform customers about important changes and information. Now is the time to try innovative marketing approaches to keep your business open and adaptable.
Depending on your business and how the Covid 19 outbreak has affected your business will determine how you communicate with your customers and what marketing strategies to use. No matter what you do, communication and the message to present to your customers is key.
Now is the time to get innovative, all while communicating with customers and members of the community. From email marketing, social media management, custom videos, SEO, graphic design and more, the Team at BT Web Group is here to help your business thrive during these uncertain times.
To help local businesses in our community, BT Web Group is offering free and discounted business technology and marketing services to qualified businesses in the Lexington, Kentucky and surrounding areas.
Qualified businesses include businesses who have experienced the following problems as a result of the Coronavirus:
- Employee layoffs.
- Temporary closings.
- Large revenue losses.
Schedule a call with us today to see how we can help!