Marketing is one of the most important functions of operating a business. Technology has forever changed how businesses both operate and market. Today, word-of-mouth marketing and hoping enough customers see your business is not enough. With endless competition, it is up to businesses to implement creative, relevant, and sometimes aggressive marketing strategies to survive.
Marketing strategies are ever-changing. Some lose their effectiveness; others evolve into more complex ideas and new strategies arise. With this ever-changing landscape of techniques, you might be wondering if blogging is still worth doing. The answer: It depends.
Customer reviews are very influential. In fact, they can boost your sales more than paid advertising. However, they don’t just happen without some effort. While some customers may put a positive review without being nudged, most won’t.
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy.
Over 70% of potential customers choose whether to visit a business depending on the information they find online. So, your website is your biggest first-impression maker.
One of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online.
Whether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant.
In order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors.
Generating traffic (which turns into leads) is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is the one of the most favorable. Social media marketing is cheap and you can even run social media campaigns for free making it one of the most cost effective methods as well.